E-commerce platform econvy strengthens its market position through strategic acquisitions in germany and the usa
- econvy massively expands e-commerce reach
- Acquisition of 3 S GmbH & Co KG in Cologne and SolRide Inc. in Miami/USA
Shortly after its launch, the Stuttgart-based e-commerce platform econvy announces the successful acquisition of two major companies: 3S GmbH & Co. KG, based in Cologne, and SolRide Inc. in Miami/USA. This strategic milestone strengthens the young company’s position as an up-and-coming investor in the e-commerce sector right from the start.
econvy is more than a pure e-commerce platform. econvy is a dynamic ecosystem that specializes in the development, expansion and growth of relevant direct-to-consumer (D2C) brands. The defined goal is to develop econvy into the top platform for fast-growing D2C brands in Europe and the USA. The focus is on developing high-quality brands and efficient processes in order to offer the products internationally in the best open and closed marketplaces. Years of experience in e-commerce, good access to capital and high technical standards coupled with operational excellence form the solid basis of the company.
Strategic acquisitions
The econvy family launches with two fast-growing and profitable companies:
3 S GmbH & Co KG from Cologne, which has many years of experience in e-commerce alongside established brands such as Apollo, Ocean 5 and Pink Papaya Toys, and SolRide Inc. from Miami, which opens the door to the fast-growing US market. The company’s strong presence guarantees European brands the opportunity to present themselves to a wide audience and tap into new target groups.
The two acquisitions are evidence of the planned global growth of the Stuttgart-based e-commerce company. Another guarantee of success is the cooperation between Finexx GmbH Unternehmensbeteiligungen and the strategic partner consulting firm Fostec & Company. It forms a symbiosis of many years of experience in private equity and first-class e-commerce know-how, which econvy can draw on.
econvy is starting its business with a clear focus on organic growth, coupled with a focused acquisition strategy for further acquisitions. The optimized use of software and an excellent team form a solid starting point. “Here, new D2C brands benefit from all the tools they need to successfully develop internationally and stand out from the competition. I’m looking forward to embarking on a new chapter together with the econvy Group,” says Sven Kraft, founder of 3 S GmbH & Co KG in Cologne. As an important shareholder of econvy Holding, he will continue to advise the Group. Till Andernach and Thomas Mehlitz, founders of SolRide Inc. and current shareholders of econvy Holding, remain Managing Directors of SolRide and are responsible for the growth of the platform in the USA as a team.
About econvy:
econvy Holding GmbH is a pioneering global e-commerce platform for fast-growing direct-to-consumer (D2C) brands. With a strategic focus on growing product categories, maximum customer satisfaction and long-term value enhancement, the company enriches the e-commerce environment. econvy buys and develops leading D2C brands and distributes them via relevant e-commerce channels using a multi-channel approach. With offices in Stuttgart, Cologne and Miami, econvy’s innovative business model has an international focus and serves both the European and US markets. The company generates a turnover of around EUR 20 million per year. With the support of Finexx Unternehmensbeteiligungen and Fostec & Company Strategieberatung, econvy has many years of expertise in e-commerce as well as in-depth know-how in private equity.
For further information about econvy, please contact the team at info@econvy.com or +49 711 2529 8540.
Miami, 2023 – Bavaria Trachten, a pioneer in the world of traditional German costumes, has marked the year 2023 with impressive successes and ambitious goals. The brand recorded a remarkable increase in sales of over 300% in its own webshop, a clear sign of the growing popularity and demand for its products on the global market.
This enormous growth is partly due to the successful launch of new products this year. One highlight was the launch of a new dirndl, which attracted the attention of traditional costume lovers worldwide with its innovative design and high quality. This product expansion demonstrates Bavaria Trachten’s commitment to combining tradition with modern design and functionality.
In addition to the product expansion, the increased availability of traditional costumes is also an important factor for success. Bavaria Trachten was able to significantly expand its digital business by optimizing its online sales and creating a more user-friendly web store interface. The focus on an improved online presence and customer experience has proven to be a key growth driver.
The company continues to pursue its goal of becoming the leading traditional costume brand outside Germany. With the strong foundation of a flourishing online business and constant innovation in product development, Bavaria Trachten is well on the way to achieving this goal. The brand stands for a successful blend of respect for traditional costume culture and modern dynamism, which makes it attractive to both traditional and new target groups.
Looking to the future, Bavaria Trachten plans to continue its international expansion through targeted marketing strategies and expansion into new markets. The company is ideally positioned to continue its success story and consolidate its position as an influential force in the world of traditional costume fashion.
econvy Holding GmbH, the leading platform for direct-to-consumer (D2C) brands, is pleased to announce the opening of a new warehouse in Germany together with 3S GmbH & Co. KG, part of the econvy Group, is pleased to announce the opening of a new warehouse in Germany. This move is an integral part of econvy and 3S’ growth strategy, which includes a diverse portfolio of brands including Apollo, Ocean 5, pink papaya, Johansson, Lalalux and Zen Power.
The new warehouse offers considerably more space and enables more efficient consolidation of the stocks of all brands under the 3S umbrella. This strategic expansion is a clear sign of econvy and 3S’ commitment to increasing their operational excellence and laying the foundation for further growth.
Advantages of the new bearing:
Expanded storage capacity: The new warehouse offers sufficient space to efficiently manage the growing range of all 3S brands.
Consolidation and efficiency: The location simplifies logistics and optimizes the supply chain.
Promoting growth: The expanded warehouse capacity is a decisive factor in scaling up business activities and opening up new markets.
Improved customer service: More efficient order processing further improves the customer experience.
About 3S GmbH & Co. KG:
3S, based in Bergisch Gladbach, develops products and brands in the “Sports & Leisure” sector. The company is known for its innovative and high-quality products, which are aimed at design-savvy and sports-enthusiastic customers.
About econvy Holding GmbH:
econvy is a global platform for fast-growing D2C brands with a clear strategic focus on sustainable product categories. Through the combination of aggregator and private equity, paired with many years of industry experience, econvy supports brands in scaling, internationalization and efficiency for sustainable growth.
econvy Holding GmbH, the innovative platform for direct-to-consumer (D2C) brands, is pleased to announce the expansion of the range of its traditional Bavaria Trachten brand. In addition to the well-known lederhosen, Bavaria Trachten now also offers an exclusive selection of dirndls for women. This expansion underlines Bavaria Trachten’s commitment to celebrating the diversity of Bavarian traditional costume culture and making it accessible to a wider audience.
Bavaria Trachten, known for its high-quality lederhosen and deeply rooted in German tradition, has decided to diversify its range and include women’s traditional costume fashion. The new dirndl collections are characterized by authentic Bavarian design, high-quality materials and meticulous workmanship. With this expansion, Bavaria Trachten aims to further strengthen traditional German costume fashion and interpret it in a modern way.
The new dirndls are available in various designs and colors and offer the right outfit for every taste and occasion. They are ideal for the Oktoberfest, folk festivals and other festive occasions. With this expansion of the product range, Bavaria Trachten is sending a clear signal for the appreciation and cultivation of Bavarian traditional costume culture.
About Bavaria Trachten:
Bavaria Trachten is a brand of econvy Holding GmbH, which specializes in traditional German costume fashion. With deep roots in Bavarian culture and tradition, Bavaria Trachten offers a wide range of high-quality lederhosen and now also dirndls for women.
For further information please visit bavariatrachten.com.
econvy Holding GmbH, the dynamic platform for fast-growing direct-to-consumer (D2C) brands, is pleased to announce that products from its renowned Apollo brand are now also available at Decathlon. This strategic partnership marks a significant step in Apollo’s expansion and underscores econvy’s commitment to strengthening its brands through multiple distribution channels.
Apollo, known for its professional stunt scooters and longboards, developed for a new riding experience on the street, has developed into a leading brand in the fun sports scene since its foundation in Cologne Ehrenfeld. The collaboration with Decathlon, one of the world’s largest sporting goods retailers, enables Apollo to significantly expand its reach and make its high-quality products accessible to a wider audience.
Decathlon, with its extensive network of stores and a strong online presence, provides an ideal platform for Apollo to present its innovative and high-quality longboards to a sports-enthusiastic audience. This partnership is in line with econvy’s philosophy of promoting its brands through targeted multi-channel distribution strategies.
The availability of Apollo products at Decathlon is further proof of the successful implementation of econvy’s growth strategy and a testimony to the attractiveness and quality of the products developed under the econvy umbrella.
For further information please visit apollo-funsport.com.